SPA Launches an Icon on Its Website for Media Coverage of Formula E Diriyah 2021

Tuesday 1442/7/11 - 2021/02/23
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Riyadh, February 23, 2021, SPA -- Saudi Press Agency (SPA) has launched a special icon for SPA’s media coverage of the activities of the Formula E’s first all-electric night race to be hosted by the Kingdom of Saudi Arabia in Diriyah, during the period from 26 to 27 February, with the participation of 24 drivers who represent seven countries from the continents of America, Asia and Europe.

This step comes within SPA’s efforts to contribute and follow up covering national events and introducing them to the world in a better way. The icon includes SPA’s media materials about the championship including news articles, reports, images and videos, as it can be viewed on the website www.spa.gov.sa.

SPA prepared an integrated media plan to cover this international sporting event to be organized by the Ministry of Sports and the Saudi Automobile and Motorcycle Federation. The coverage will include holding meetings with the organizers of the championship, writing reports and specialized news stories that highlight the championship in all its sports, cultural and intellectual dimensions, along with photographs and infographics. It will be translated into English and French. It will also be broadcasted on the SPA’s sport, English and French Twitter accounts, in addition to Instagram and Facebook.

The content provided within the icon, including news and images, will be available to everyone, including local, regional and international media, to promote the widespread of the championship’s news.

--SPA

14:26 LOCAL TIME 11:26 GMT

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