Sports Boulevard Strengthens Commitment to Cycling with 2023 Saudi Tour Partnership

Monday 1444/7/8 - 2023/01/30
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Riyadh, January 30, 2023, SPA -- The Sports Boulevard Foundation (SBF) will be a main partner of the third edition of the Saudi Tour – a marquee race in the international cycling calendar taking place across the heritage site of AlUla from January 30 to February 3, where 16 elite teams from around the world will compete in a category race across an 830km five-stage course.
The Sports Boulevard partnership with the Saudi Tour will help to highlight the project’s vast ambitions for Riyadh to competitors, spectators, and the Kingdom’s cycling community.
This announcement comes shortly after the signing of a memorandum of understanding (MoU) with the Saudi Cycling Federation (SACF), aiming at exploring opportunities for cooperation, exchanging best practices, and spreading awareness of the culture of cycling across the Kingdom.
CEO of the SBF Jayne McGivern said: “We are proud to underline our ongoing commitment to enhancing the culture of cycling across Riyadh and the Kingdom by partnering with this prestigious Saudi Tour event. It is wonderful to see some of the world’s best teams and competitors racing here in Saudi Arabia. The Saudi Tour marks a unique stop on the cycling calendar and we are sure will inspire the next generation of cyclists here in the Kingdom.”
The SBF is one of Riyadh’s four mega projects launched by the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, in 2019. It has the goal of making Riyadh one of the top 100 cities in the world by 2030.
The project will extend for more than 135km and includes 4.4 million square meters of greenery and open spaces. This includes a network of safe naturally landscaped pathways for cyclists, pedestrians, and athletes alike, exceeding 85 km for amateurs and 135 km for professionals. It will encourage its citizens to follow a healthy lifestyle through exercise and participation in various sporting activities.
12:56 LOCAL TIME 09:56 GMT